Privacy Policy
Last updated: October 2025
This Privacy Policy explains how Moov Innovations Ltd (“Moov”, “we”, “us”, or “our”) collects, uses, and shares your personal data when you visit or make a purchase on moovplease.com (the “Site”).
By using the Site, you agree to the practices described in this Privacy Policy.
1. Who we are
The Site is operated by:
Moov Innovations Ltd
Registration number: 517068565
Address: Nachal Micha 13, Bet Shemesh, Israel
If you have questions about this Policy, you can contact us at: [email protected].
For certain processing activities we act as the “data controller” under applicable data-protection laws (such as the GDPR).
2. Personal data we collect
We collect different types of personal data depending on how you use the Site.
2.1. Device and usage information
When you visit the Site, we automatically collect information about the device and browser you use and how you interact with the Site, for example:
- IP address and approximate location
- Browser type and version, operating system
- Time zone
- Pages viewed, clicks, time spent on pages
- Referring URLs (for example, the page or search engine that brought you to the Site)
We collect this data using cookies, log files, pixels, and similar technologies.
2.2. Order and account information
When you place an order or try to place an order, we collect information needed to process and deliver it, such as:
- Name
- Billing and shipping address
- Email address and phone number
- Payment-related information (card details are normally processed by our payment provider and not stored in full by us)
If you create an account, we also store your login details and order history.
2.3. Communications and marketing preferences
If you contact us (e.g. via email or contact form), we process the content of your messages and our replies.
If you subscribe to newsletters or marketing, we store your subscription preferences.
2.4. Age-verification information
Because our products contain nicotine, we are required to sell only to customers aged 18 or older. We may therefore process information used to verify your age and confirm that you are legally allowed to purchase these products.
3. How we use your personal data
We use your personal data for the following purposes:
- To operate the Site and provide its features
- To process and deliver your orders, including payment, shipping, confirmations and invoices
- To communicate with you, for example about your orders, account or customer-service enquiries
- To prevent fraud and abuse, and to protect the security and integrity of our systems
- To personalize and improve the Site, products, and customer experience, including analytics and statistics about how visitors use the Site
- To send marketing communications (where permitted by law and your preferences) about our products, offers and news
- To comply with legal obligations, such as tax, accounting and consumer-protection requirements
4. Legal bases for processing (EEA/UK visitors)
Where the GDPR or similar laws apply, we rely on one or more of the following legal bases:
- Performance of a contract – e.g. processing orders and providing customer service
- Legitimate interests – e.g. improving the Site, preventing fraud, or running marketing and analytics (balanced against your rights)
- Compliance with legal obligations – e.g. maintaining records for tax and accounting
- Consent – e.g. for certain cookies or direct marketing, where required
You can withdraw your consent at any time (for example via the cookie banner or by unsubscribing from marketing emails), but this will not affect processing that took place before consent was withdrawn.
5. Cookies and similar technologies
We use cookies and similar technologies to:
- Keep you logged in and remember your preferences
- Enable shopping-cart and checkout functionality
- Measure and understand traffic and usage patterns
- Support marketing and advertising activities
You can manage your cookie preferences at any time using the cookie-consent tool displayed on the Site, or by adjusting your browser settings to block or delete cookies. Please note that some parts of the Site may not function properly if you disable certain cookies.
For more details on specific cookies used, please see our Cookie Policy (where available).
6. How we share personal data
We share personal data only when necessary and with appropriate safeguards. We may share your information with:
- Payment providers and banks – to process card payments and handle refunds
- Logistics and shipping partners – to deliver your orders
- IT and hosting providers – that operate our website, emails and databases
- Analytics and advertising partners – to help us understand how our Site is used and to show relevant ads (for example, Google Analytics or ad networks)
- Professional advisers – such as lawyers, accountants or auditors
- Authorities or regulators – where required by law, legal process, or to protect our rights and those of others
These third parties are only allowed to process your personal data on our instructions and for the purposes described in this Privacy Policy, and we require them to keep your data secure.
If you use third-party services that are embedded or linked on our Site (for example, social-media buttons, external payment pages or embedded videos), those third parties may collect data in accordance with their own privacy policies. We encourage you to read their policies separately.
7. Behavioural advertising and analytics
We may use information about your visits to the Site to show you targeted advertising for our products on other websites or platforms and to measure the effectiveness of such campaigns.
You can often control or limit this type of advertising by changing the ad settings in services such as Google or social-media platforms, and by using industry opt-out tools offered by organisations like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
8. “Do Not Track” signals
Some browsers send a “Do Not Track” (“DNT”) signal. Currently there is no common industry standard on how to respond to these signals, and we do not change our data-collection practices when we receive a DNT signal.
9. International transfers
Our business is based in Israel, and some of our service providers may be located in other countries. As a result, your personal data may be transferred to and processed in countries outside of your own, including countries outside the European Economic Area (EEA) and the UK, such as Israel and the United States, where data-protection laws may be different.
When we transfer personal data internationally, we use appropriate safeguards (for example, contractual clauses approved by the European Commission) where required by law.
10. Data retention
We keep your personal data only for as long as necessary for the purposes described in this Policy, including:
- For orders: generally for the time required to fulfil your purchase and for a subsequent period necessary to comply with tax, accounting and legal obligations.
- For accounts: as long as your account remains active, plus a reasonable period thereafter.
- For marketing: until you unsubscribe or object, or until we determine the data is no longer useful.
We may retain certain information for longer where required or permitted by law, for example in connection with legal claims.
11. Your rights
Depending on your location and applicable law (for example if you are in the EEA, UK or certain other jurisdictions), you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Request restriction of our processing of your data
- Object to certain processing, including profiling or direct marketing
- Request data portability (receiving your data in a structured, commonly-used and machine-readable format and/or transmitting it to another controller)
To exercise these rights, please contact us using the details in Section 1. We may need to verify your identity before responding. You also have the right to lodge a complaint with your local data-protection authority.
12. Minors
The Site and our products are not intended for individuals under 18 years of age, and we do not knowingly collect personal data from persons under 18. If we become aware that we have collected information from a minor, we will take steps to delete it.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or for other operational reasons. When we make material changes, we will post the updated Policy on the Site and update the “Last updated” date at the top.
We encourage you to review this page regularly to stay informed about how we protect your personal data.
14. Contact us
If you have any questions, requests or complaints regarding this Privacy Policy or our handling of your personal data, you can contact us at:
Moov Innovations Ltd
Nachal Micha 13
Bet Shemesh, Israel
Email: [email protected]
